The social landscape has become a noisy, fractured space dominated by advertisements. Ideologically encoded, the media posits meaning through the relational system of signs. Ultimately, these binaries confirm the complicities of the medium and dismiss the fragile argument that photography is merely a tool of mimesis. Truth is lost amongst the arbitrary and insignificant objectives semiotically spun as we back sedated by the flickering screen and the false promises it proposes for the future it truncates.