The world, no longer in focus, has succumb to a blur of movement amidst the obscurity of media images and sequence of endless distractions and schizophrenic moments. The social landscape has become a noisy, fractured space dominated by advertisements. In the space of post-history where all grand narratives dissipate, technological dependency diminishes the tangibility of our experiences. Our collective consciousness has been reduced to a scattered daze that drifts from the new multiplex to old strip mall, from one meal to the next, twitter to text message, coffee to cigarette, rush hour traffic and the fast food drive thru. The state of the spectacle empties and nullifies every real identity. In its place, the media offers semiotically encoded avenues for ideology and identity construction. There is no reality outside representation, but rather a socially constructed system of meaning. Ideologically encoded, the media posits meaning through the relational system of signs. Truth is lost amongst the arbitrary and insignificant objectives semiotically spun as we back sedated by the flickering screen and the false promises it proposes for the future it truncates.