Our collective consciousness has been reduced to a scattered daze as the state of the spectacle empties and nullifies every real identity. In its place, the media offers semiotically encoded avenues for ideology and identity construction. There is no reality outside representation, but rather a socially constructed system of meaning. Subconsciously, we are structured by this repertoire of codes and grammar of meaning that dissects binary structures. Truth is lost amongst the arbitrary and insignificant objectives semiotically spun as we sit back sedated in front of the flickering screen captivated by the false promises it proposes for the future it truncates.
Life is a Gif is a series that explores the complexity of contemporary culture through the lens of material culture. Through a collective composition of visual codes and grammar, this series seeks to reveal the subconscious structures that shape our perceptions and experiences.
At its core, this series aims to deconstruct binary structures that have been ingrained in our culture. By compressing past and present, it blurs the lines between penetrable and impenetrable space, creating an illusion that challenges our notions of reality.
Through the use of decontextualizing webart, the imagery in this series takes on new meaning, offering a fresh perspective on the cultural artifacts that surround us. By inviting the viewer to engage with these images, Life is a Gif seeks to open up a dialogue about our relationship to material culture and the ways in which it shapes our understanding of the world around us.
