Contemporary cultural narratives speak to our common aspirations, fears, and perplexities. Ritually retold, these stories reinforce a constructed history and sustained narrative that we collectively buy into. There is no reality outside representation. Subconsciously we are structured by this repertoire of codes and grammar of meaning. The ideological contradiction at the heart of this myth is the delusion underpinning it. The simulacrum does not hide the truth, but rather reveals its absence. The medium has swallowed the message, while the multi-medium proliferated it in all directions.